I would like to start from the idea of last sentence of the video.."the web job is to connect us all.. It will not do that if we were on the web of one"
We always think about the internet that its connect people and show us the world. Yet it might be the case that it show us our own world.. It show us what we want to know.. For example if I were back in Kuwait and I have google something I might have different results from what I will get if I google the same thing in US.
It is interesting to know that we are having electronic guards that filters whats get to me and what enters my bubble..
I agree that we must have the option to choose our domain search.. set the kind and information that we would like to be introduced to..